Bonus resource: 200 impact areas - a purpose guide to help realize in what field you want to create change. - a podcast by Marina Schmidt

SE3 on the consumer acceptance of alternative proteins. Find out how to convince the masses of people to eat novel foods. Whether we are talking about plant-based or cultivated alternatives, in essence, we will look into human behavior change: What makes us eat what we eat and what makes us change our mind about that. This will be right at the intersection of psychology marketing and economics. If you are a food tech professional interested in alternative proteins, curious about changing consumer behavior, or into the forces that influence our eating this season is for you.

Connect with Marina on LinkedIn: https://www.linkedin.com/in/schmidt-marina/



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Thanks to our partners of this season



Atlantic Food Labs: Atlantic Food Labs is a leading European VC and company builder in food, health & sustainability. They cover the entire value chain – from ag-tech, alternative proteins, water supply, food security, decentralized food production, vertical farming, to food waste and carbon reduction. https://foodlabs.de/

NX-Food: NX-Food stands for Next Generation Food and focuses on consultancy, community, partnership and startup value creation – because the future of food needs to be shaped. https://nx-food.com/

As well as our media partners The Spoon & Foodentrepreneurs

Transcript:

Welcome back to all my beloved food tech nerds out there. And welcome if you're new to red to green, let's take a few steps back for a bit more context. By now it's probably clear to all of us that the food system really needs to change. To become more sustainable we need to reduce our reliance on animal agriculture. Greenhouse gas emissions, over-fertilization, pandemic risk, yadi yadi, ya.

There are so many reasons, but there's also a challenge. Meat is often a central part of our culture. It's a tasty delight. It's a habit. While one could argue about that for many people, it's an important part of their nutrition.

So we have a challenge right there. The population is growing fast and increase in wealth of nations is directly connected to higher meat consumption. All the vegan vegetarian flexitarian trends out there are not enough to counteract the global increase in meat consumption and we don't have the time to wait.

So how can we have our meat and eat it too? On the one hand, we need to produce alternatives. Those can be plant-based like impossible or beyond meat. They may also be insect, algae, or fungi-based. There are so many novel ways of creating alternatives to animal products. Or they can be cultivated or cell-cultured, meaning the meat can be made from animal cells.

This episode has been shortened and edited on 03.03.2022

Further episodes of Red to Green Food Sustainability 🥩🔬♻️

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Website of Marina Schmidt