A Better Wine Story - a podcast by Robert Joseph & Polly Hammond

Every winery and brand needs a ‘story’.

But what is a story? Which kinds of stories are most likely to catch the attention and imagination of media and consumers? How many different wine stories are there really? Which kinds of story are going to convert wine drinkers into wine buyers?

Further episodes of Real Business of Wine.

Further podcasts by Robert Joseph & Polly Hammond

Website of Robert Joseph & Polly Hammond