You're Focusing on the Wrong Things - a podcast by Jos Willard

‘Well we know where we’re going, but we don’t know where we’ve been…’ easy for Talking Heads to sing, but how many of us DO know where we’re going? In the journey to becoming coaches who reap respectable rewards, we can become swamped: swamped with the self-help manuals to direct us there, by the choice of vehicle to start the journey, with the multitude of ‘quick fix’ tools on offer to get to our own individual pinnacle. But how many of us decide at the beginning where or what the pinnacle actually is?

Today I talk about the importance of knowing the destination of your coaching journey before you start the car. I discuss how being a great coach isn’t the same thing as being a great small business owner, and how struggling with the latter can have a negative effect on your practice. I reveal why teaching yourself marketing isn’t the key to gaining more clients. I discuss why the secret to profitability isn’t in the next self-help book, and how to get started on the path to a profitable business today. I also share with you a FREE PDF to guide you in The Four Areas of Coaching Practice to accompany this podcast.

“What’s different about where you are from where you want to be? What needs to change for you to get from here to there?” – Jos Willard

“Knowledge isn’t power, knowledge is POTENTIAL power” – Jos Willard

“Stop trying to read everything out there, especially business advice books.

Most of them don’t apply to coaching practices anyway” – Jos Willard 

“Take a deep breath. Take a step back. This life. This business.

This calling that we’re in. It’s a journey” – Jos Willard

This week on Profit for Coaches:

• Why choosing your reward destination is the key to planning your practice
• Why coaches should let go of most business advice
• Coach vs. small business owner – how the two roles wrestle for your time
• What you should identify when choosing your end goals
• The specific tool you need to ensure your practice is consistently profitable
• A free downloadable eBook

Resources Mentioned:

• Books by Michael Gerber
• Books by Mike Michalowicz

Connect with Jos Willard:

• Profit for Coaches
• Jos Willard on LinkedIn
• Jos Willard on Twitter
• Jos Willard on Instagram

The Four Must-Haves
for a Profitable Coaching Practice

I want to make sure that the time you invest here is profitable. And the best way to do that is to make sure you grab a copy of the free eBook The Four Must-Haves for a Profitable Coaching Practice.

It’s absolutely free, it’s worth every penny and it outlines the four areas that every profitable coaching practice on the planet has in common and they’re the four things that you must have nailed down in your coaching practice if you want it to be consistently profitable.

So if you want an easy to understand very specific tool that makes it crystal clear where to be focusing your attention in your practice, and what you can safely ignore to ensure that your practice is consistently profitable and supports the life that you want to be living go to:

Profitforcoaches.com and download your copy today.

Further episodes of Profit For Coaches

Further podcasts by Jos Willard

Website of Jos Willard