Testing Hypotheses - Matthew Kimberley - a podcast by Jos Willard

Matthew Kimberley is the CEO of Book Yourself Solid Worldwide, a company on a mission to help small business owners get more clients—even if they hate marketing and selling. He is the creator of several programs, including Delightful Emails, The School for Selling, and The Single Malt Mastermind. Recognized by Glamour Magazine as a “Tough Love Business Guru,” Matthew is the author of Get a F*cking Grip: How to Get Your Life Back on Track and the host of The Marketing for Coaches Show. He graduated with a degree in Politics and International Relations from the London School of Economics and Political Science. Matthew joins me today to discuss what has gone well and the lessons he has learned from running his business. He discusses the value of simplifying the operations side of your coaching business and explains how coaches can become widely known experts in their field. He also highlights how you can grow your coaching business without adding more to it and underscores the importance of having a well-defined niche and target market. “When you find a formula that works somewhat, you must repeat it, and repeat it, and repeat it.” - Matthew Kimberley This week on Profit for Coaches: ●     Matthew’s background and a brief history of the Book Yourself Solid system●     A small lesson about having your own intellectual property as a coach●     Why being a coach means getting comfortable with boredom●     Pivoters versus flip-floppers and what it takes to be a thought leader●     The FREE profitable practice scorecard! Our Favorite Quotes: ●     “The smaller, narrower, and more clearly defined your target market and niche is, the easier everything is, no matter what you’re selling—this is eternal truth.” - Matthew Kimberley●     “If you want to be known for something, you’ve got to have your key piece—your Schrodinger’s cat, Pavlov’s dog, Maslow’s pyramid, Eisenhower’s matrix—attach it to your name and repeat it ad infinitum.” - Matthew Kimberley●     “There’s nothing wrong with pivoting, but if you’re pivoting every two minutes, you just haven’t been committed.” - Matthew Kimberley Connect with Matthew Kimberley: ●     Matthew Kimberly Website (https://matthewkimberley.com/)●     Book Yourself Solid (https://bookyourselfsolid.com/)●     Podcast: The Marketing for Coaches Show (https://marketingforcoaches.com/)●     Book: Get a F*cking Grip: How to Get Your Life Back on Track●     Book Yourself Solid on LinkedIn (https://www.linkedin.com/company/bookyourselfsolid/)●     Book Yourself Solid on Instagram (https://www.instagram.com/bookyourselfsolid/)●     Book Yourself Solid on Facebook (https://www.facebook.com/groups/bookyourselfsolidgroup)●     Matthew Kimberley on LinkedIn (https://www.linkedin.com/in/matthewkimberley/)●     Matthew Kimberley on Instagram (https://www.instagram.com/mattkimberley/) Helping Coaches Increase Profits Thanks for tuning into this week’s episode of Profit for Coaches. Love the podcast? Head over to

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