Practice Makes Business - with Toby Goodman - a podcast by Jos Willard

from 2020-12-03T10:00

:: ::

Toby Goodman is a partner and CMO at Podcast Network Solutions, LLC a company offering production and network management for podcast networks and the individual podcaster. Based in London and working with a plethora of international clients, Toby is a certified Book Yourself Solid Coach assisting salespeople, sales managers, marketing executives, and senior commercial executives in service-based industries. He has also spent 20 years as a full-time professional musician for hire and for pleasure, specializing in the drums and using his musical ear for all things sound. These surprisingly transferable skills were the perfect match for his work in podcasting.

Toby joins me today to discuss his unusual journey from international jobbing percussionist to international podcast coach and consultant. He reveals the moment the loss of a friend made him re-evaluate his career priorities and seek to strengthen his skills in marketing. We discuss his discovery of the Profit First book and how he turned the knowledge into practice, proving to his own surprise that the method really worked when his finances started to shine. Toby also confesses nerves about writing his first book and puts his commitment on the record to release it early next year. It’s all about being accountable.

“The great irony of self-help is that you can’t do it alone” Toby Goodman quoting Chris Colbert

“The biggest challenge for coaches who are genuinely decent people and good at what they do is that they need to be …aware of the Messiah complex and be aware of ‘overhelping’” – Toby Goodman

“Ask yourself what are the good and better results than I could give this person if I helped them?” -Toby Goodman

“You have to be able to fit your own mask first before you can save other people” – Toby Goodman

“The amount of emotional energy that ‘bad fit’ clients take is untold” – Toby Goodman

This week on Profit For Coaches:

  • How Toby switched from booking gigs to booking podcast clients
  • What it takes to consider yourself a coach
  • Why you should ditch ‘bad fit’ client prospects
  • What coaches should watch out for when advising clients
  • How COVID 19 has revealed the spending habits we just don’t need
  • The one thing Toby thinks you should do as a consultant today
  • Why a solid book in the hand is a perfect gift

Resources Mentioned:

Connect with Toby Goodman:

Connect with Jos Willard:

 

The Four Must-Haves

for a Profitable Coaching Practice

I want to make sure that the time you invest here is profitable. And the best way to do that is to make sure you grab a copy of the free eBook The Four Must-Haves for a Profitable Coaching Practice.

It’s absolutely free, it’s worth every penny. It outlines the four areas that every profitable coaching practice on the planet has in common.  And thus, they’re the four things that you must have nailed down in your coaching practice if you want it to be consistently profitable.

So if you want an easy to understand very specific tool that makes it crystal clear where to be focusing your attention in your practice, and what you can safely ignore to ensure that your practice is consistently profitable and supports the life that you want to be living go to:

Profitforcoaches.com and download your copy of

The Four Must-Haves for a Profitable Coaching Practice

today.

Further episodes of Profit For Coaches

Further podcasts by Jos Willard

Website of Jos Willard