Get Different - Mike Michalowicz - a podcast by Jos Willard

Mike Michalowicz is a speaker and author as well as the Co-founder of Profit First Professionals, Run Like Clockwork, and Get Different LLC. Through his coaching programs, he helps business owners and teams get their businesses noticed, grow their client base, and build a company that can run itself. Mike has written various books, including Profit First, The Pumpkin Plan, and Fix This Next. His latest book, Get Different: Marketing That Can't Be Ignored!, reinvents how marketing is done and provides a simple marketing system to help everyone grow their brand and connect with customers.

Today, Mike joins me to explore how his latest book, Get Different, and the DAD (Differentiate, Attract, Direct) method can help you get your business noticed. He shares marketing strategies to engage your target audience and make you stand out from the competition. He reveals friction points in marketing strategies and how these slow a sales transaction down. He also highlights the importance of being consistently different in your marketing strategy and reveals a principle of Get Different you can apply right now to see results.

“Don’t be different for different’s sake; you also must speak to the audience’s interests and desires.” - Mike Michalowicz

This week on Profit for Coaches:

• How Get Different and the DAD model can help you create awareness of your business
• Developing marketing strategies that will engage your target audience
• Why your marketing approach needs to be consistently different
• A simple thing you can do right now to apply the principle of Get Different and see positive results
• The FREE eBook you can access today!

Resources Mentioned:

• Book: Friction: The Untapped Force That Can Be Your Most Powerful Advantage by Roger Dooley
• Book: Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing by Roger Dooley
• Book: Never Split the Difference: Negotiating As If Your Life Depended On It by Chris Voss

Our Favorite Quotes:

• “The only way to break through that noise is to be different.” - Mike Michalowicz
• “You have to present something as the first experience for them, and that will break through the habituation.” - Mike Michalowicz
• “The only way to garner attention is to be noticeable, and traditional marketing is not noticeable.”

Connect with Mike Michalowicz:

• Mike Michalowicz’ Website
• Profit First Professionals
• Run Like Clockwork
• Book: Get Different: Marketing That Can’t Be Ignored!
• Book: Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine
• Book: The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field
• Book: Fix This Next: Make the Vital Change That Will Level Up Your Business
• Mike Michalowicz on LinkedIn
• Mike Michalowicz on Instagram
• Mike Michalowicz on Facebook
• Mike Michalowicz on Twitter

Helping Coaches Increase Profits

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