Beware the How To Manual - a podcast by Jos Willard

Sometimes we are looking for a simple solution to a problem. We are searching for a ‘how-to’ or an easy guide on overcoming an issue or fixing a problem. We all do it, and it can be helpful at times to find those easy step-by-step instructions for certain things. But when it comes to marketing to our coaching clients, the challenge is that providing a how-to manual isn’t always the answer. When you want to expand your skills as a coach, these simplified manuals may look like a helpful tool - but they can be dangerous.

Today, I share how and why you need to beware of the how-to manual for your coaching practice. I reveal why how-to manuals don’t always fit every situation or apply to every task. I share why how-to manuals can be a problem for coaching and how a rigid step-by-step approach to clients or marketing can lead to problems. I also reveal what you need to bear in mind when reading how-to manuals and how you can take some helpful information and use it in the right way.

“There is no one true way to do almost anything.” - Jos Willard

This week on Profit for Coaches:

• Why you need to beware of how-to manuals
• Why creating or using how-to manuals isn’t always applicable for every task
• Why how-to manuals don’t always work when it comes to coaching
• How sticking to the rigidity of the steps in a how-to manual can lead to problems
• What you need to keep in mind when reading how-to manuals
• The FREE eBook you can access today!

Our Favorite Quotes:

• “When we are looking to increase our skill sets as a coach, how-to manuals can be very dangerous.” - Jos Willard
• “No-one needs another how-to manual; very few people are interested in how-to manuals.” - Jos Willard
• “Beware of anyone that says this is the way, the ONLY way, to accomplish ‘XYZ.’” - Jos Willard

Helping Coaches Increase Profits

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