Bad Strategy - a podcast by Jos Willard

What’s the difference between strategy and tactics? Actually, quite a lot, and many people are selling tactics in the guise of strategy. Even if you follow what they're selling to the smallest detail, a bad strategy is still a lousy strategy no matter how well it is executed. If you continually use poor strategy when it comes to your coaching practice, you will lose. As coaches, we often meet with clients and immediately start thinking about the techniques we can use to help them. But, if you don’t have a destination and strategy on how to get there, it’s not going to be helpful to the client long-term.

Today, I share why coaches often focus on their tactics and techniques rather than on strategy. I reveal why it is so important to have an overall strategy in mind regarding clients and your coaching practice. I highlight the difference between tactics and strategy and why you need to choose your destination first before starting on a coaching journey with a prospect. I also share how you can apply strategies to your client sessions and develop successful strategies for your coaching business.

“Bad strategy, even brilliantly executed, is still bad strategy.” - Jos Willard

This week on Profit for Coaches:

• Why coaches often focus on techniques and tactics rather than strategy
• Why we need to look at an overall strategy for our clients
• The difference between strategy and tactics
• Why you need to choose your destination first
• How you can apply successful strategies for your clients
• The FREE eBook you can access today!

Resources Mentioned:

• What’s Your Exit?

Our Favorite Quotes:

• “You need to look at the whole picture; you need to look at the entirety of where your client wants to go and why they want to get there.” - Jos Willard
• “It doesn’t matter how brilliant the tool is, how brilliant the technique is or how brilliant you are as a coach, because a bad strategy, brilliantly executed, is still a bad strategy.” - Jos Willard
• “As coaches, we often get caught up in execution; we often get caught up in tactics, techniques, and operations, rather than strategy.” - Jos Willard

Helping Coaches Increase Profits

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Further episodes of Profit For Coaches

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Website of Jos Willard