6 Questions - a podcast by Jos Willard

When it comes to the ideal clients for your coaching practice, there is a small circle where you will find them looking for what you have to offer. Where is your target market and how do you get into that small circle? There are six key questions that can get you there. These questions will help you get in front of your prospects in a way that will get you noticed and be there when they are looking for your coaching services.

Today, I look at the small circle theory and how you can use it in your coaching practice. I reveal why a broad marketing strategy won’t get you to the right audience and how you can get into that small circle of target clients. I share the six key questions you need to answer to make sure you show up for your target audience and find your ideal clients. I also share how these questions will help you be visible to prospects at the right time, so they see you when looking for coaching sessions.

“There’s usually at least a hundred different people that sell what you sell to the same types of people you sell them to, but it’s just a case of what makes you different in that smaller circle.” - Jos Willard

This week on Profit for Coaches:

• Why approaching a broad audience in your marketing won’t bring you the best clients for your business
• What the small circle theory is and how you can use it
• How you can show up in the small circle
• The six questions you need to ask to get in front of your target client
• How these questions can help you be in the right place at the right time
• The FREE eBook you can access today!

Resources Mentioned:

• True or False - The Social Media Hit

Our Favorite Quotes:

• “If you can figure out what that small circle is and show up in that small circle, then the people in that circle automatically assume that you are everywhere else.” - Jos Willard
• “When you don’t have limitless amounts of time, money, and energy to put into marketing and into finding your correct clients, that shotgun, scattergun approach just doesn’t work.” - Jos Willard
• “The ‘small circle theory’ says you don’t have to be everywhere.” - Jos Willard

Helping Coaches Increase Profits

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