083: Přehled těch nejzásadnějších změn a novinek za rok 2022 (06. 01. 2022) - a podcast by Ladislav Vitouš

PPC novinky 6. ledna 2023

Performance Max

https://searchengineland.com/optimization-improving-performance-in-performance-max-387562

https://www.wordstream.com/blog/ws/2022/07/05/performance-max-tips

https://www.vitousladislav.cz/blog/23-o-budoucnosti-ppccek-a-o-performance-max-s-davidem-a-honzou-janouskovymi-cast-2/

https://www.vitousladislav.cz/blog/performance-max-a-ppcckari-nebudou-mit-co-zrat/

https://www.pickey.cz/p/fbd5b4555c7fb4f7f0f4dd1b7fc9546e

GA4

https://visibility.sk/blog/uvodne-nastavenia-v-google-analytics-4-ktore-by-ste-nemali-vynechat/

https://marketingmakers.net/tri-uzitecne-ga4-prehledy-pro-ppc-specialistu-i-e-shopare/

Volná shoda

https://www.vitousladislav.cz/blog/kbn-075-super-schopnosti-volne-shody-na-co-nezapomenout-pri-nasazovani-ga4-7-lekci-pro-ppcckare-a-dalsi-20-9-2022/

Cookie apokalypsa

https://visibility.sk/blog/ako-minimalizovat-stratu-dat-po-nasadeni-cookie-listy/

https://www.vitousladislav.cz/blog/17-prakticke-reseni-cookie-apokalypsy-z-pohledu-ppc-s-karlem-rujzlem/

https://www.adsvantage.cz/blog/automaticky-import-trzeb-ze-shoptetu-do-google-data-studia

3rd party cookies

https://www.vitousladislav.cz/blog/kbn-074-bullshity-o-konci-3rd-party-cookies-pmax-podnikatelske-rady-sleva-pro-vas-02-09-2022/

AI

https://www.focus-age.cz/m-journal/aktuality/budou-naseptavaci-umele-inteligence-novou-kreativni-profesi-budoucnosti-__s288x16837.html

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