Have the courage to change - Darren Peacock - MD & Founder Peacock Finance - a podcast by Leon McQuade | Paul Longley

Darren Peacock is your typical working-class boy turned businessman story. Having started his life as a borrow boy at the Fruit Market on Humber Street, he has gradually built a business that employs 102 employees, and when he exited the firm it was worth more than £10 million. Now a finance broker, Peacock has made the most of his lot in life. However, he does have some advice he would like to give his 18-year-old self, to make the most of what he missed.
Peacock started by mentioning how a lot of advice comes from the wrong place. People, when they offer advice to others, tend to discuss situations and offer guidance based on how they personally see the world rather than from a perspective that's helpful to the person seeking advice. Unless the person that's giving the advice truly and deeply understands the position the person is in, they should probably take it with a pinch of salt.
Darren did give one piece of advice that he considered to be universal in business, that was quite simply "Don't be a dick". He went on to discuss how you can't "win" in business because it's not a game that has an end, and nobody necessarily has to lose. Business can be win-win in all cases, and you don't need to try and force all you can out of someone you're making a deal with to profit. If there's a way to make everyone happy, you should strive for it.
There was one final piece of advice Darren had to offer his past self, and this was more about life than business. He said that "life's about creating memories, not collecting things", and that it's more important to enjoy yourself than simply be wealthy in your old age and have nothing to show for it.
If you'd like to hear more from Darren Peacock, listen to his appearance on the Pig Wrestling Podcast. His appearance was full of nuggets of wisdom and is a wonderful listen for anyone seeking guidance from someone with a wealth of life experience.
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