24. How Do You Sell 237,629 Square Kilometres? - a podcast by Paul Gardner - Serial entrepreneur | Advisor and mentor to CEOs & SME's | Executive Director of Dig & Fish
from 2017-11-01T05:15:31
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Tourism is business...big business. In fact, this year in Victoria, the tourism and event industry will generate $21B and employ over two hundred thousand people. So how do you sell a State to overseas and interstate visitors? And is selling Melbourne to Sydney-siders harder than selling ice to Eskimos? Join Visit Victoria's General Manager of Major Events, Damien de Bohun as he talks to Paul Gardner on www.pgpodcast.com
Further episodes of PG Podcast Network by Paul Gardner | Media Marketing | Advertising | Business | Sports | Politics
Further podcasts by Paul Gardner - Serial entrepreneur | Advisor and mentor to CEOs & SME's | Executive Director of Dig & Fish