CivicCon: 'Want to get rich? Target a niche.' - a podcast by PNJ
from 2018-07-17T19:00:39
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Davis, a keynote speaker and bestselling author, spent three years crisscrossing the country searching for a common thread in ways thriving communities market themselves. He found most successful places have “staked a claim” and made themselves synonymous with an industry or lifestyle. In fact, through research he has found that communities that stake a claim earn over $3 billion more a year than comparable communities that don't.
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