3. WTF Procter and Gamble - a podcast by LaConya Murray, Esq.

Welcome to episode 3 of Off the Mark w/ Attorney. In today’s episode we are discussing Procter and Gamble’s latest trademark filings which include WTF, LOL, NBD and what it does and doesn’t mean for you. Plus Beyoncé scores a big trademark victory for her clothing brand, Ivy Park.

Top 3 Take-Aways:

1. Trademarks must be associated with a good or a service. If there is no good or service there is no trademark.

2. Avoid building brands around popular trends. At the end of the day, no one is going to hear/see the trend and think of your product or service.

3. Trademarks are considered in their entirety (sound, meaning, appearance). You will not avoid trademark infringement by making small changes to an already existing mark.

Remember if this episode made you say, ummm I didn’t know that make sure to subscribe, rate, and invite your business besties and tribe to catch next week’s episode. Have a story you want me to discuss? Email it to podcast@offthemarkipsolutions.com

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