Keeping Brand Loyalty as Eyes Wander - a podcast by MCM CommerceChat

from 2021-03-25T21:08:11

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A study last fall by Omnicom showed a drop of those professing to be brand loyal, from 65% in March to 49% in November, with the pandemic, social issues and product pricing and availability as driving factors. Allan Levy, CEO of Alchemy Worx, joins our MCM CommerceChat podcast to talk about guarding against loyalty erosion in 2021.

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