? ???????????? ???????, ??????????????? ????????? ? ???, ? ??????????? ??? - a podcast by ProductSense

?????????????? ?? ????? ???????? ? ?????????: t-do.ru/mspodcast

??????????: ??????? ????????, SEMrush, Product Owner
??: fb.com/nazarova.nadia

???? ?????:
«Competitive intelligence — ??? ????, ?????????, ????????? ?????????? ? ???, ? ????? ????? ?????????? ????????. ??? ???-??, ??? ???????? ????? ????????? ???????, ??? ??? ??? ??????????????, ??? ? ???????????».

«????? ??????? ? competitive intelligence ? ? ????? ????????? — ???????? ?????????? ?????, ? ??? ??? ? ??? ?????? ??????, ???? ????????».

? ??? ???????:
1:06 — ??????? ???????????? ? ????
2:19 — ??? ????? competitive intelligence ??? ???????????? ????????
5:00 — ??? ???????? competitive intelligence ?? ????? ???
5:49 — ??? ??????????? ???????????? ???????? ? ??????
6:38 — ? ??? ???????? ????????????? ???????
9:15 — 2 ??????? ?????????? ????????????? ???????
10:05 — ? ???? ????? ???????? ???????????? ??????
13:12 — ??? ????????????? ???? ??????? ? ?????? ??????
18:15 — ??? ??????? ???????????? ??????: ?????? ???? ??? ????? ?????
21:44 — ??? ???????? ??????? ????????? ??? ???????
24:58 — ???????? ??????????? ?? ?????? ???????????
27:27 — ?????? ??????? ? ??????????????? ?????? ? competitive intelligence
31:29 — ??? ?????? ?????????? ??? ???????
33:03 — ??? ?????????????? ????????? ? ?????????? ???? ????: ?? ?????????, ?? ???????? ??? Jobs-To-Be-Done, ?? ????????????? ???????
40:10 — ??? ???????? ? ?????????? ??????? ???????????
44:18 — ?? ????? ?????????????? ??????????? ????? ????????
47:09 — ??? ?????????? ???? ? ???????? ?? ????????? ?????? ?????????
49:42 — ??? ??????, ??? ?????? ???????? ? ???????????
51:55 — ??? ?????????? ???????? ??????????
54:50 — ?????????????? ??????????, ?? ???????? ????? ?????????, ? ?? ???????? ???? ??????????? ???????
56:50 — ??? ???????????? ?????? GAP-?????????
58:14 — ???????? ????????????? ???????

?? ?????????:
— ?????????? Google Trends: https://bit.ly/2DlvOfW
— ????????????? ????????? Gartner: https://gtnr.it/3hNYvkW
— ????? ????? Marketing Technology Landscape Supergraphic: https://bit.ly/3gc4dww
— ????????? ????????? Feedly: https://bit.ly/3hOALNC
— ????????? SimilarWeb: https://bit.ly/3hO55I5

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