#15: CHINA with Laurie Underwood, MBA professor and co-author of"China CEO I&II" - a podcast by Carlo Pignataro

The topic of today’s podcast is China and it’s quite an ambitious one you may think, for China is more than just a country or a market, but rather one of the most complex, and fascinating I’d say, players in the geo-political and economical theatres of the world.

Listening to this episode of LUX & TECH will give you the opportunity to see China through the lenses, or to be more accurate, the eyes of 25 CEOs of Multinational companies operating across various industries, and ranging from Microsoft to Coca-cola, from Maserati to Ikea, from ABB to L’oreal.

Some of these business leaders are foreigners, others are Chinese nationals and

their experiences and their advice are priceless for anyone interested to understand China a little bit more, whether from a cultural, business, or lifestyle perspective.

My guest of today, MBA professor Laurie Underwood,is the co-author of the books China CEO and China CEOs II and the person who, in partnership with her co-author, interviewed the CEO’s I mentioned before.

The books are an extraordinary source of insight and information, and I am extremely pleased to welcome Laurie to the show.

Further episodes of Lux and Friends

Further podcasts by Carlo Pignataro

Website of Carlo Pignataro