211 | Triple Whammy: Tri-branded hotels change playing field - a podcast by Jon Albano and Judy Maxwell

Nashville, Tennessee, is home to the country’s first tri-branded Marriott hotel.

Developed by North Point Hospitality Group, the 470-room limited-service property consists of transient brands AC Hotel and SpringHill Suites, and Residence Inn, an extended-stay hotel.

Located in downtown’s SoBro neighborhood where government offices are located, the $140 million complex is also across from Music City Center, a six-year-old facility with more than 2 million square feet of event space. Since it opened, the hotel has been at near capacity every day.

In this episode, you’ll hear from executives and managers at North Point Hospitality and First Hospitality Group of Chicago, which each opened a tri-branded hotel in the past 12 months. They share the state of the tri-brand business so far, including some unforeseen challenges; how convention and tourism officials grasp the multi-flag concept; and how guests react when they realize there are three different hotels under one roof.

Resources and Links



North Point Hospitality Group

Marriott tri-brand website

First Hospitality Group

Dual Branding: A case study of Wyndham

Video: Bill Duncan, Hilton all-suites division, at Chicago opening, Asian Hospitality

Further episodes of Lodging Leaders

Further podcasts by Jon Albano and Judy Maxwell

Website of Jon Albano and Judy Maxwell