EP 29 Mike Howard: Selling People What They Want While Giving Them What They Need - a podcast by Dean Guedo/Andrew Coates

Mike Howard returns to talk about helping people with good messages while not running afoul of the "lunatic fringe" of extreme nutrition ideology in our world. Mike shares how he approaches behaviour change with his clients, focusing on process goals not outcomes, and choice architecture. We also tackle how to approach or avoid internet arguments. Where there's benefit and where you're using your time poorly. 

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