#46: Dell's Global Loyalty Lead - Exploring Gamification - a podcast by Paula Thomas
from 2020-07-30T01:00
Dell is one of the world's best known computer companies, positioning itself as "powering the next technological revolution".
With a laser focus on driving clear and measurable business outcomes, Dell's Mitch Kennedy discusses his insights on the impact of transactional rewards, the power of gamification, the importance of understanding human psychology as well as the increasing importance of the Advantage Rewards program and loyalty initiatives in Dell worldwide.
Show Notes:
1) Mitch Kennedy: Global Loyalty Strategy Lead, Dell
3) Book: Drive: The Surprising Truth about What Motivates Us by Daniel Pink
4) Book: Actionable Gamification by Yu-Kai Chou
Further episodes of Let's Talk Loyalty
Further podcasts by Paula Thomas
Website of Paula Thomas