#269: HEMA's Heritage and Values Drive Customer Loyalty - a podcast by Paula Thomas

Today’s episode features another retail success story, this time from a much-loved Dutch brand called HEMA.

With an incredible heritage of almost 100 years, HEMA's approach to business showcases some of the key principles that drive customer loyalty – values like simplicity, consistency, and fairness.

Joining today’s show to share her insights on how this retailer earns so much customer loyalty from its customers is Karlijn Van Den Berg, HEMA's Loyalty & CRM Manager, based in the Netherlands.

Show Notes: 

1) Karlijn Van Den Berg

2) HEMA 

Further episodes of Let's Talk Loyalty

Further podcasts by Paula Thomas

Website of Paula Thomas