#268: Lessons from the Loyalty Science Lab - Short Summary Show - a podcast by Paula Thomas
from 2022-08-30T01:00:14
The Loyalty Science Lab works with loyalty industry leaders to identify and research commercially important concepts that drive loyal customer behaviour.
Today's short show summarises some of our key learnings from our interview with Professor Yuping Liu-Thompkins who creates and publishes her loyalty research in top marketing and advertising journals.
Listen to learn some of the exciting insights from her research, which will be fascinating to anyone working in the industry.
Show Notes:
1) Yuping Liu-Thompkins - Founder & Director of Loyalty Science Lab & Professor of Marketing, Old Dominion University
3) Full interview with Yuping Liu Thompkins
Further episodes of Let's Talk Loyalty
Further podcasts by Paula Thomas
Website of Paula Thomas