#20: Leveraging customer passions for your loyalty programme. - a podcast by Paula Thomas

Film, music and games are all assets that loyalty programme owners can leverage to drive emotional engagement with members. Listen to this episode to hear partnerships expert Tom Sugg from Brand Culture London explain how to leverage the power of the world's most popular entertainment brands as partners to engage your customers around their passion points. 

Further episodes of Let's Talk Loyalty

Further podcasts by Paula Thomas

Website of Paula Thomas