Last Week In Local May 17, 2021 - a podcast by Mike Blumenthal - Mary Bowling

from 2021-05-17T15:00

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Mike’s Links:

Kroger, blasted for ending hazard pay, gave CEO $22 million - LATimes.com - https://www.latimes.com/business/story/2021-05-16/kroger-blasted-for-ending-hazard-pay-gave-ceo-22-million?_amp=true
Schema.Org Markup Validator Is Now Live (Beta) - TLDRMarketing.com - https://tldrmarketing.com/seo/schema-org-markup-validator-is-now-live-beta/
Schema Markup Validator Bookmarklet - Sitebulb.com - https://sitebulb.com/resources/guides/schema-markup-validator-bookmarklet/
Why Google Reviews Are Important - Darren Shaw - Whitespark.ca - https://whitespark.ca/blog/why-google-reviews-are-important/
Call History Data Now Rolling Out To Google My Business Dashboard - Brodie Clark Consulting - https://brodieclark.com/call-history-google-my-business/
Mask Mandates Are Going Away, COVID Anxiety Isn't - Mike Blumental - NearMedia.co - https://www.nearmedia.co/survey-mask-mandates-are-going-away-the-publics-anxiety-isnt/
How Google Came to Dominate Local Reviews - Mike Blumenthal - NearMedia.co - https://www.nearmedia.co/when-google-came-to-dominate-reviews/

Mary’s Links

Google Local 10 Packs seen in the wild again - Brodie Clark via Barry Schwartz on SERoundtable.com - https://twitter.com/brodieseo/status/1394172527291760644
GMB Competitor Audits: Rank Higher and Convert More Often - Amanda Jordan - LOCOMOTIVE Agency - https://locomotive.agency/local-seo/gmb-competitor-audits-rank-higher-and-convert-more-often/
How to Fix Common Service Area Business Issues in Google My Business - Sherry Bonelli - Search Engine Journal - https://www.searchenginejournal.com/gmb-service-area-business-problems/406476/
How Much Does Local SEO Cost? - Gary Shouldis - 3Bug Media - https://3bugmedia.com/how-much-local-seo-cost/
Language models like GPT-3 could herald a new type of search engine - Technology Review - https://www.technologyreview.com/2021/05/14/1024918/language-models-gpt3-search-engine-google/

Carrie’s Links

How to “Unfilter” missing Google Reviews - Jason Brown - LocalU.org - https://localu.org/unfilter-missing-google-reviews/
Save the Date - LocalU Advanced August 31, 2021 - Tickets go on sale first week of June - https://localu.org/std-aug31
Good Reminder to check out how your services are named in GMB - Provides: label makes this awkward in some cases - Via Allie Margeso