Last Week in Local 3/1/2021 - a podcast by Mike Blumenthal - Mary Bowling

Join the staff from Local University as they discuss some of the most significant and interesting developments Last Week in Local Search.  We discuss YouTube Shorts, GMB Conversion Factors, GMB Cover Photos, an Algorithm update,  Local University Advanced on April 7, and much more.

Mike’s Links:

• Walmart Taps Sofia Vergara, Jamie Oliver, Patti LaBelle for Interactive Cooking Shows on E-Commerce Hub - Variety.com - https://variety.com/2021/digital/news/walmart-cookshop-sofia-vergara-jamie-oliver-ecommerce-1234915067/
• Google Discover surfacing YouTube in 'Short videos' carousel - 9to5Google.com - https://9to5google.com/2021/02/27/google-discover-youtube-shorts/
• Pivoting Toward the New Consumer Experience: The 2021 Brand Innovation Survey - Streetfight Mag - https://streetfightmag.com/2021/02/26/pivoting-toward-the-new-consumer-experience-the-2021-brand-innovation-survey/
• The Top 10 GMB Conversion Factors to Get More Leads - Whitespark.ca - https://whitespark.ca/blog/gmb-conversion-factors/
• Google Posts: Conversion Factor & Not Ranking Factor - Moz.com - https://moz.com/blog/google-posts
• Seed Audiences: the Most Practical Way to Make Blogging Work for a Local Business - Local Visibility System - https://www.localvisibilitysystem.com/2021/02/28/seed-audiences-the-most-practical-way-to-make-blogging-work-for-a-local-business/

Mary’s Links:

• 6 Local Search SEO Myths that Need Busting for Dental Practices - DentalEconomics.com - https://www.dentaleconomics.com/home/webinar/14198274/podium-6-local-search-seo-myths-that-need-busting-for-dental-practices
• Matthew Hunt - Investing in Employees via LinkedIn - https://www.linkedin.com/feed/update/urn:li:share:6771058728545337344/
• 5 Things You Might Want to Know About Google My Business Cover Photos - Local University - Claire Carlile - https://localu.org/5-things-you-might-want-to-know-about-google-my-business-cover-photos/ 
• Service Area Businesses: Are they at a disadvantage on Google Maps? - Zac Todd - Persuaded-io - https://persuaded.io/blog/service-area-businesses-are-they-at-a-disadvantage/

Carrie’s Links:

• What happens when Google removes 98% of your reviews? Joy Hawkins, Sterling Sky

Further episodes of Last Week in Local: Local Search, SEO

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