Why Is the US Generation Z Rejecting Uncle Sam? The Untold Story - a podcast by K.AJ Studio

In this episode of KAJ Masterclass LIVE, join us as we delve into a thought-provoking discussion with Matthew Weiss, a second lieutenant and intelligence officer in the U.S. Marine Corps, and author. Discover the fascinating insights into Generation Z and military recruitment in the U.S., exploring the challenges and opportunities that shape the future of armed forces enlistment.

5 THINGS YOU'LL LEARN FROM THIS VIDEO
Generation Z Dynamics: Gain a comprehensive understanding of Generation Z, born between 1997 and 2012, and their unique characteristics shaped by significant global events.

Recruitment Crisis Analysis: Explore the critical issue of declining US military enlistment among Generation Z, unraveling the reasons behind this recruitment crisis.

Trust and Identity Gaps: Understand the knowledge, trust, and identity gaps that exist between Generation Z and the military, and how these factors influence recruitment patterns.

Marketing to Generation Z: Learn how the competitive nature of Generation Z makes them an intriguing consumer group, and discover strategies to engage and resonate with this audience.

Solutions and Optimism: Discover the steps being taken to address the recruitment crisis, and gain insights into the potential solutions that bridge the gaps between the military and Generation Z.

ABOUT THE GUEST
Second Lieutenant Matthew Weiss is an Intelligence Officer in the United States Marine Corps. Previously, he worked in mergers and acquisitions at a cutting-edge defense technology company. He holds a BS and an MBA from the Wharton School at the University of Pennsylvania. Most importantly, he is a member of Generation Z who cares deeply about solving this issue of service.

"The all-volunteer force that has served our country well for more than 50 years is at a critical inflection point. Today, recruiters are struggling to bring enough Zoomers into the armed services. Mismatched fundamental ideals, divergent beliefs about the workplace, and other sociocultural influences have contributed to the United States military scrambling to get a grasp on how to appeal to Gen Z," he says.
Connect here:
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ABOUT THE HOST
Khudania Ajay, content entrepreneur, podcast host, and independent journalist, brings global Masters of Money and Business to his audience through The KAJ Masterclass LIVE. With over 20 years of experience in renowned organizations like CNBC (India), Reuters, and Press Trust of India, Ajay now helps his audience succeed through his LIVE Masterclasses.
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Business inquiries: kajmasterclass@gmail.com

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