#106: How and Why to Write a Book, with Michelle Vandepas - a podcast by Sky Cassidy (CEO) of MountainTop Data

Most books don't make a profit, because they aren't supposed to. On this episode of the If You Market podcast Michelle Vandepas talks about how and why B2B marketers should write a book and how to make sure your book doesn't get fed to the fishes.  Michelle is an entrepreneur, book publisher, TED talk speaker, and lives in the Colorado mountains with her family, 2 dogs and 40 goldfish.
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