Sid Loyal, Brand strategist and sneakers collector in Asia-Pacific - a podcast by Willem van der Horst

After the past two weeks delving behind the scenes of Ed's tabletop game crowdfunding project, we're having a branding and marketing moment. I caught up with my ex-colleague and friend Sid Loyal, a brand strategist with extensive experience in different Asia-Pacific countries, from India to Singapore and Australia. I thought it would be interesting to hear from his perspective about strategy for the advertising and marketing industry in Asia-Pacific.

Sid has great stories to share about how he started in the advertising industry, what he learned along the way, his extensive sneakers collection and a little of what's going on in India for brands and creative communications.

A few links to the information mentioned:

• Follow Sid on Twitter


• "Everybody is sick of the Apple, Nike and Virgin references" Sid writes about the need for real life experiences for GapJumpers


• "Sneakers as a statement: More than fancy footwear" Sid writes about sneakers as cultural icons


• Limited edition Converse Weapon designed by John Varvatos


• Limited edition glow in the dark Reebok Pumps


• Wieden+Kennedy advertising agency


• Saatchi & Saatchi advertising agency


• Innocean Worldwide advertising agency


• Examples of Brand Wheels


• 72andSunny advertising agency


• "When in peace, prepare for war" or "If you want peace, prepare for war" a Latin adage 


• Flipkart


• Nirula's ice cream


• A guide to craft beer in Mumbai


• The rising stars of standup comedy in Mumbai

Further episodes of Ice Cream for Everyone Podcast

Further podcasts by Willem van der Horst

Website of Willem van der Horst