Brave Storytelling with Ama McKinley, Freelance Strategy Consultant - a podcast by Willem van der Horst

from 2019-05-20T23:34:46

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I am happy to share the inspiring and fun conversation I had with Ama McKinley a few weeks ago. I came across her Linkedin profile while browsing as I sometimes do, read her profile, some of her writing, and reached out given she seemed to have an interesting background.

Ama is a freelance strategy consultant, poet, a griot (storyteller), writer, and more, based in Atlanta.

Here are a couple of thoughts from her about storytelling in the marketing industry:

"I think the word storytelling is very used but perhaps underrated in the sense of quality or passion of storytelling. As an industry, I don't thing we're aware of the power that we have, especially when we're able to tell brave stories, or dig deeper in the truths that are across cultures or the truths that are across time. Sometimes the safe bet stories, like "we're authentic, we keep it real." There is no bravery and no substance in this story, and the story fades. It's not a story carried from person to person, or generation to generation."

- Ama McKinley

I hope you enjoy the rest of the conversation as much as I did!

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