Brainsurfing with Heather LeFevre, Author&Founder of the Strategist Survey - a podcast by Willem van der Horst

Since I read and enjoyed Heather's Brain Surfing book, I asked if she'd join me for a recording of the podcast. I've been in regular contact with Heather for the past few years given I help with the team analysing the data to make the Strategist Survey happen. 
 
Over the course of the conversation we learn more about planning & strategy in advertising, how Heather started her career in advertising, her views on brands and marketing, some of the large project she worked on like Burger King's Whopper Virgins with CP+B, the beginning of the Strategist Survey (previously named Planner Survey), her travels with different mentors, learning from 9 top strategists around the world preparing for the Brain Surfing book and of course more about the contents of the book itself. Enjoy!
 
You can purchase Brain Surfing on Amazon or check it out on Goodreads.
 
Some of the information mentioned in this episode:

• Heather Lefevre's website


• Follow Heather on Twitter


• Heather' s stand up comedy


• Stefan Sagmeister Happy Show 


• University of Texas Advertising Master's Program


• UT project feedback video Spring 2011


• Crispin Porter + Bogusky advertising agency


• Burger King advertising campaigns mentioned
  
  • Whopper Freakout 
  
  
  • Whopper Sacrifice 
  
  
  • Whopper Virgins 
  
  
  
  


• Studio 60 on the Sunset Strip


• The West Wing


• Strategist / Planner Survey (watch out for results of the 2015 survey)


• AKQA


• Tribal DDB


• The Peace Corps


• Eat Pray Love


• Heidi Hackemer


• Stefan Sagmeister


• Saher Sidhom


• Sense Worldwide


• Maria Popova & Tim Ferriss podcast interview


• Where good ideas come from 


• The Artist's Way


• Dr Jiang explains the Marriage market in Shanghai 


• Rob Campbell reflects  & Rob Campbell's blog


• Phil Adams and his blog post mentioned in the episode


• "Thank you, advertising" post on Linkedin


• To Sell is Human, Daniel Pink


• Marissa Van Uden  & Marissa on Twitter 


• Cold Stone Creamery


• The Witcher 3 


• Fallout 4


• Community TV series 
  
  • RPG episode excerpt
  
  
  
  


• Settlers of Catan


• The Vandenberg Wreck, dive site near Key West

Further episodes of Ice Cream for Everyone Podcast

Further podcasts by Willem van der Horst

Website of Willem van der Horst