Ep 114: Chief Marketing Officer and Executive VP at ADT, Delu Jackson: From Iconic Brands to Ensuring Safety, A CMO's Journey - a podcast by Grit Player Services
from 2023-11-10T18:05:08
In this episode of the podcast, we had the privilege of sitting down with Delu Jackson, Chief Marketing Officer and Executive VP at ADT. Delu shares insights and stories from his remarkable career journey, spanning iconic brands like Nissan, McDonald's, and Kellogg's, before landing at ADT. He highlights the power of networking, reinvention in marketing, the profound impact of ADT in ensuring safety and peace of mind, and how personal goals drive his professional life. Delu also discusses the importance of being a better father and husband and the role of mentorship in his life. The episode concludes with a quick question round, offering a glimpse into Delu's personal preferences and philosophies.
Episode Highlights
0:00 Intro
1:57 College decision process
3:25 What is a brand you saw as a kid that stood out to you
4:31 Landing first job out of college
8:06 What was the big career pivot for you
9:25 Moving to Japan with Nissan
11:20 Major difference between living in Japan versus the U.S.
14:09 What made you want to leave Tokyo
15:24 Expectation versus reality when transitioning to the food industry
17:36 How did you get to know your customers
18:40 What is one of the coolest campaigns you’ve run
20:52 Tell me about the ADT patches on the little league kids
21:56 Do you have a story to share of ADT saving somebody
23:07 How did you land your job at ADT
24:53 If you were to give your 21 old self advice, what would you say to him
25:27 What do you look for in hires
26:11 What is something you learned over time that you want to share with new parents
27:53 OpenFortune sponsorship
28:49 Quick question round
30:03 Outro
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