069. Behind The Scenes of our $300k Membership - a podcast by Zach Spuckler

from 2023-11-09T17:00

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What does it take to make $300,000 - $49 at a time?

In this episode, we're taking you behind the scenes of a membership that's been 2 years in the making.

I’ll share the nitty-gritty details, successes, and challenges of running the Not Your Average membership for over two years.

From revenue to member retention strategies, this episode provides a candid look at the inner workings of a successful membership program.

Tune in for an in-depth exploration of the lessons learned and valuable insights gained from running a thriving membership site.

Timestamped Key Moments:

01:59 Behind the scenes of Not Your Average Membership. What it consists of, and how long it to generate over $304,000 in sales.

05:01 Why you MUST monitor churn rate to retain memberships, and grow.

07:59 How we reduced churn rate to 7.5% by focusing on content consumption and audience preference for Facebook groups over external networks.

11:25 Upgrading to a Facebook group decreased churn. integration of wins sharing boosted engagement.

15:14 While we saw increase in top line membership growth, revenue increases - we overlooked customer experience, and that cost us money.

17:53 What we did when our Instagram account blocked during major promotion, then our FB account was blocked, and fail safes we put in place after.

20:35 Struggling with Facebook ads direct to offers, focusing on building an engaged listener.

23:36 A recap on the importance of customer retention, keeping customers happy, and understanding their needs.

Links Mentioned:

Further podcasts by Zach Spuckler