John Ford, CEO-North America, eGym - a podcast by Pete Moore

"How do we make the gyms useful for building health in the de-conditioned population? It's a hard problem to solve, and that's what the majority of our resources are aimed at . . . we want everybody--but especially beginners--to succeed at exercise," states John Ford, CEO of eGym USA. This comprehensive discussion touches on the need for a "mobile first" strategy, what gyms and boutiques must do to stay ahead of the curve (especially now!) thoughts on what will happen when the industry re-opens, and more!

Further episodes of HALO Talks: Elevating Wellness

Further podcasts by Pete Moore

Website of Pete Moore