Ep 8 - How to Deliver Content Marketing Success - Even in Boring Industries - a podcast by Sujan Patel and Aaron Agius

Are you in a “boring” industry? If your business creates seemingly boring products or doesn’t seem interesting, you might be stuck for content ideas. Since blogging and content marketing can help you leverage more organic inbound results, you're missing out on a huge chunk of traffic if you aren’t using this to your advantage. If it seems impossible to create content that is engaging, compelling, and relevant to your industry, you will not want to miss today’s episode! Sujan and Aaron can help you deliver the content that people want to read, even if you’re in what might seem like a bland or uninteresting niche.

Some of the highlights of today’s show include:

? 2:45: Some common mistakes that people make when they create industry blogs. The takeaway here is that if you’re talking about yourself and your company, it’s not likely to be interesting to people outside of your company.
? 5:30: Advice on what businesses should be doing: educating, entertaining, answering questions, solving problems, and generally giving people what they want.
? 8:15: Tips on identifying some of the problems and questions that people have about the industry.
? 10:45: Real-life examples of how Aaron and Sujan have handled creating content for boring industries.
? 16:00: Final tips on finding out what clients and customers want to read about when it comes to your industry.

Further episodes of Growth Mapping Podcast

Further podcasts by Sujan Patel and Aaron Agius

Website of Sujan Patel and Aaron Agius