Ep 21 - Top 10 Overrated Marketing Tactics - a podcast by Sujan Patel and Aaron Agius

Today we are going to talk about the things you should avoid when it comes to marketing. There are a lot of things people read or misinterpret, and some of the tips for effective marketing are actually not going to help you at all. If you're thinking that some of the marketing ideas out there are just too good to be true, you’re right. Here are some of the top overrated marketing tactics.

Some of the highlights of the show include:

? 2:30: Social media: Why it’s not as effective as you would think when it comes to conversion, as well as what it is good for.
? 5:30: Why core audience targeting with Facebook ads will not be bringing you all the success in the world.
? 7:25: Why not to waste money buying ads when you don’t know the platform well or understand the buyer intent.
? 9:50: When guest-posting is ineffective and when it’s more likely to work.
? 12:45: Whether it’s effective to write highly controversial content or “newsjacking.”
? 14:35: Why memes might not work the way you hope they will, as well as how they might actually endanger your brand.

Further episodes of Growth Mapping Podcast

Further podcasts by Sujan Patel and Aaron Agius

Website of Sujan Patel and Aaron Agius