#9 Stephanie Benedetto: Founder PR: How to Build FREE Brand Awareness for (Founder, Queen of Raw) - a podcast by Get Sh!t Done

Many founders have a “corporate” mindset about PR.

Somewhere, someone along the way, who doesn’t know sh!t about startups or actually built one gave them a “playbook”.

Unfortunately, that playbook typically involves expensive PR agencies, publicists, and a whole branding strategy that most startups can’t afford.

Here’s the thing, I believe in PR. It’s a great way to build brand awareness.

However, most early-stage founders cannot compare themselves to the startups plastered on New York subway stations.

You have an opportunity to go grass-roots and make an impact for FREE.

The Queen of Raw, Stephanie Benedetto, is probably one fo the ILLEST founders I’ve seen when it comes to racking up Free PR.

She has been featured in NPR, Good Morning America, The New York Times, Vogue, WWD, ELLE, Cheddar, Parade, WCBS, United Nations, Fortune, Entrepreneur, WIRED, Ellen MacArthur Foundation, and Fast Company.

Here’s what you’ll learn from Stephanie:

• How to leverage a strategy you probably avoid or doubted yourself in that led her to pitching in front of Ashton Kutcher, Diddy, and Gary Vaynerchuck.


• How to quantify impact of brand awareness when it’s not repeatable or scalable.


• How to choose your vehicle for getting your story out there


• She also gives you her phone number. YAS! Because she’s truly here to support you on your scaling journey like the Queen she is!

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