#10 How to Build & Scale A Legacy Business (Fawn Weaver, Founder of Uncle Nearest) - a podcast by Get Sh!t Done

“My end game is not to sell to one of the big guys. My end game is to BE one of the big guys.”

The entrepreneurial ecosystem has become intoxicated with the idea of fast exits.

Oftentimes, founder’s aren’t really about that life but don’t know any better because we’re stuck into what I call “the VC timezone”

Our ecosystem is so so obsessed with a vehicle that can be powerful but is NOT appropriate for MOST companies.

What I hear more often, is founders wanting to build a legacy.

That’s exactly what Fawn Weaver, founder of Uncle Nearest has done. In just a few years,

She has built the fasted growing American Whiskey brand in HISTORY and raised $60M ALLL from individuals.

“I know where all of my investors want to exit and they know that at whatever point they want to exit, I want to be the one to buy them out.”

Schools in session. Here’s what you’re going to learn from Fawn:

• How they built Uncle Nearest on 99% earned media.


• How they use the scale quickly model with focused intention.


• How they grew to 15,000 locations quickly.


• How she will be the first African American to pull off this type of legacy company.

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