Future of the Empowered Marketer: Science of Customer Centricity - a podcast by Bonnie D. Graham

The buzz: Marketers.
Engaging, delighting, and earning the loyalty of your connected, empowered customers is a complex, evolving science. You need to learn what they like, how they shop, how they like to interact; master social media listening; respond quickly to market trends; and gain visibility into trends. Oh, my!
The experts speak.
David Raab, Raab Associates: “Marketers can’t buy software. Any company where the CMO has a bigger budget than the CIO is in serious trouble.”
Gerry Brown, Ovum: “Winning companies will continually adjust to fast changing customer demand patterns and social comments, aggressive competitor actions, and media news items content.”
Jeff Tanner, Professor: “The only sustainable competitive advantage is to learn faster than your competition, and to be able to act on that learning” (Jack Welch).
Michelle Cooper, SAP: “When you’re finished changing, you’re finished” (Benjamin Franklin).
Join us for Future of the Empowered Marketer: Science of Customer Centricity

Further episodes of Future of Business with Game Changers, Presented by SAP

Further podcasts by Bonnie D. Graham

Website of Bonnie D. Graham