38: Keeping Momentum with Customers and Sales with Human Communications Institute’s CEO Michael Bernoff - a podcast by Erik Van Horn

In Franchise Secrets, Episode 38, we discuss many topics that dive deep into maintaining the growth of a franchise. Michael Bernoff, a good friend, businessman, sales coach and communication expert joins us to teach on key essentials such as marketing, proper sales techniques, personal influence and persuasion. Michael extends on important factors such how to handle presales, how to gain commitment from customers, how to get employees on board with sale tactics and much more.

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