Episode 37 - Unpacking Apple’s Unprecedented Service Event - a podcast by IPG Media Lab: Scott Elchison

It was “Show Time” indeed in sunny California at the March Apple event on Monday. Oprah, J.J. Abrams, a sleepy Chris Evans, and other A-list Hollywood talent were all in attendance to help roll out Apple's new Apple TV+ service, which will house all of Apple's original programming that is in development. Additionally, Apple announced some other new service offerings including Apple News+, Apple Card, Apple Arcade and Apple TV Channels. On this episode of Floor 9, we breakdown everything brands and marketers need to know about the latest Apple event and what it means for brands.

What We Covered:

• What Apple News+ means for magazine publishers, news readers, and journalism.
• How Apple Arcade works and how it is an early move for Apple to get ahead of the trends in the gaming market.
• What Apple TV Channels and Apple TV+ say about Apple’s video content strategy, and whether Apple’s OTT offerings will be competitive against Netflix
• How Apple Card will reset the consumer expectations around the credit card experience.

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