Episode 12 - Meet Over Meat Live @ SXSW - a podcast by IPG Media Lab: Scott Elchison

Welcome to Floor 9! This week we are live from Austin, Texas at the South by Southwest festival (SXSW). Each year the Lab heads down to Austin to meet with emerging startups, experience brand activations, and discover the trends coming out of SXSW that brands need to know about. We are joined this week by special guests Chris Grove, VP US Production, and Suraj Ghandi, SVP, Group Director, from UM Studios. After five frantic days on the ground and a bit too much brisket we talked about the trends coming out of SXSW and did a temperature check on where the industry heading in 2018.

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