Marketing: Attracting Female Golfers - a podcast by Jason Rockhold, MBA, PGA MP

Happy Tuesday!

Today, we are going to talk about what we need to do to attract more female golfers to the course.

Let's face it, golf has traditionally been a male dominated sport with female participation resting somewhere in the mid teens for many decades. 

However, times they are a changing.

Most recent numbers are showing golf participation for women increasing to 24% of total golfing population, but we are only half way to mirroring the actual population breakdown of the US (51% female, 49% male)

SO, what do we need to do to increase the connection with the female golfers?

I have dug into some articles from sources like the LPGA, Women on Course, and the NGF, plus, interviewed several female golfer to find out a little more about what women would like to see at the golf course.

Click Play to find out more!

Also, check out the FIND THE GREEN BLOG!(<-Click) We have expanded on the audio content and go into deeper detail to supplement the podcast.

As ALWAYS, thanks for listening! I am thankful for the opportunity to share some experiences with you through the podcast. Please feel free to reach out with subjects that you would like to hear, we might even have you on as a guest!

SO, as always, TELL A FRIEND, TELL 2 FRIENDS, TELL 8 FRIENDS and we can raise the waterline of the golf industry!

Have a great week!

Further episodes of Find the Green : A Guide to Golf Management

Further podcasts by Jason Rockhold, MBA, PGA MP

Website of Jason Rockhold, MBA, PGA MP