Market Research: Connect with your Customer - a podcast by Jason Rockhold, MBA, PGA MP

Happy Tuesday!

Today we talk about researching your customer traits.

By identifying 4 or 5 customer demographics and determining other businesses that cater to them, you can go to some of these businesses and find out some of the things that they are doing to build relationships with them and keep them coming back. 

Identifying different groups that you would like to focus on is only the first step. Determining how you can appeal to their needs is where the relationship can grow.

THE CHALLENGE: 

Identify 4-5 groups of people that you would like to better connect with. 

Find 3-4 businesses that cater to each of these groups.

Pick 2 businesses from each group and go to them and experience what the business has to offer. (Chucky Cheese can be one!)

Notice how they use their experience to build the relationship and continue it over a long period of time. (Lifetime Value of the Customer)

Apply some of these things to your golf facility.

Then email your results at jrockhold@pga.com

I can't wait to hear some of the results!

Also, check out the FIND THE GREEN BLOG!(<-Click) We have expanded on the audio content and go into deeper detail to supplement the podcast.

As ALWAYS, thanks for listening! I am thankful for the opportunity to share some experiences with you through the podcast. Please feel free to reach out with subjects that you would like to hear, we might even have you on as a guest!

SO, as always, 

TELL A FRIEND

TELL 2 FRIENDS

TELL 8 FRIENDS 

and we can raise the waterline of the golf industry!

Have a great week!

Sponsorships: off for this episode

Further episodes of Find the Green : A Guide to Golf Management

Further podcasts by Jason Rockhold, MBA, PGA MP

Website of Jason Rockhold, MBA, PGA MP