Golf Operations & Marketing: The Importance of a Ranger - a podcast by Jason Rockhold, MBA, PGA MP

Happy Tuesday! This podcast focuses on the importance of a ranger/players assistant and the impact they can make on your top line revenue. We go into depth on 5 things that happen when a staff member is present on the golf course and can show a true commitment to the customers time and enjoyment of the round. In addition, I discuss the importance of a Golf Pro Loop for the facility and the golf pro personally. Building relationships with your guests is the fastest way to create loyalty and commitment to your facility. By having a staff member interact with them on the course it shows customers that you want to grow that relationship. A small joke or an answered question can be the difference between a one time player and a frequent guest.
As always, please send me a comment or question to jason@rockholdandassociates.com or a DM on Twitter @jrockgolf. This is a great weekend for golf with the Open playing so early in the day. It opens up the afternoon to play, so make sure you do!

Further episodes of Find the Green : A Guide to Golf Management

Further podcasts by Jason Rockhold, MBA, PGA MP

Website of Jason Rockhold, MBA, PGA MP