S2 - E14 : M&A Stories regarding Pitching for Fund Raising and Investments with James Church - a podcast by Anirvan Sen

from 2022-05-30T14:12:36

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This is a video podcast on M&A Stories regarding Pitching for Fund Raising and Investments with James Church  


Show Notes: 


Pitching is one of the entrepreneur's most powerful tools, especially for fundraising and investments.  In this session, James Church talks about how to make your pitch highly impactful for your business. He talks about his book called Investable Entrepreneur where he mentions a 6-Principles of creating a perfect pitch (Plan, Projection, Structure, Content, Clarity, and Design).    


What is the mismatch in pitching between founders and investors?  



  • Investors look for Risks, Proofs, Assets, and Strength of implementation plans 

  • Entrepreneurs/Founders/Businesses pitch Possibilities, Revenue, Opportunities, and Ideas  


What sort of language do investors expect from the entrepreneur/business?  



  • Whether the entrepreneur/business is highly resourceful or not? 

  • Understands financial risks and financial wars. 


How much money is going to be used to build? How long will the investment last? 



  • Investment thinking. Commercial success. Implementation strategy.   


Watch the episode to know more about "Pitching".  


James Church is the co-founder and COO of Robot Mascot, the UK's leading pitch agency. Their clients are 40x more likely to raise investment and they are the trusted pitch partner to Crowdcube, Seedrs, Seed Legals, Swoop Funding, and Dent Global.  James is the author of the best-selling book “Investable Entrepreneur”, where he shares his unique methodology for convincing investors.  He has been featured in Forbes, Entrepreneur Magazine, on numerous industry blogs and podcasts, ran mentoring sessions at Tech Hub, Google Campus, and Runway East, and delivered mastermind sessions for Design Museum, Dent Global, and The Chartered Institute of Marketing, and the University of East Anglia.  


https://www.linkedin.com/in/jamescchurch/


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The hosts of the interview are: 



  • Anirvan Sen, CEO Fifth Chrome: https://www.linkedin.com/in/anirvansen/

  • Marcella Hall, HR M&A Expert: https://www.linkedin.com/in/hallmarcella/


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This interview is part of a series run by Fifth Chrome (https://www.fifthchrome.com), a firm that enables experienced professionals to build "Future Capabilities for Business to thrive". 


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Books mentioned: 



  • The Investable Entrepreneur by James Church: https://smile.amazon.com/dp/B08NRBW565/ref=cm_sw_em_r_mt_dp_FYAA1DZBDT59RFMB67CM


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Websites mentioned in the episode (for a free digital copy of the book):



  •  https://www.robotmascot.co.uk/pitchready/​

Further episodes of Fifth Chrome Business Insights

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Website of Anirvan Sen