Episode S2-008 – Jeff Berman – Earning the attention of your market - a podcast by Elizabeth Miner

Summary: 



Every entrepreneur has two major hurdles, the first is building a business, the second is attracting attention for what they are offering. Jeff Berman of Berman Creative, is an entrepreneur and worked with countless others facing this exact problem so he knows the challenge from both sides of the table. Today we discuss what he has learned and he shares what entrepreneurs need to do to get the attention their business deserves. Notes:



2:09 – Welcome3:02 – How did an Astrophysicist become a creative director?5:23 –How not to take advantage of opportunity.6:56 – Finding the environment where your energy aligns.8:54 – The business venture that didn’t go as planned.11:02 – Finding the area in advertising that was a fit.13:55 – The big divide between entrepreneurs.14:42 – The challenge bigger than creating a business.15:40 – How to get attention for your “thing.”17:00 – The statistics you don’t want to hear.18:13 – Why new businesses fail according to Jeff.19:14 – The first step to get attention for your offering.20:29 – What is your client doing to solve the problem you currently solve?21:58 – The most common pitfall for entrepreneurs.25:55 – You cannot explain to people why they should be interested in your offering without this first.27:52 – How to get through the filter people have to avoid paying attention.29:29 – How Apple got people to be interested in the iPod.31:59 – How to get people to ignore your offering.33:23 - The heart of the connection with your customer.35:17 – Turning a running shoe company into an apparel company.37:17 -  The benefit of values-based advertising to connect with an audience.39:02 – Why “passion” is such a critical element to successful entrepreneurship.40:43 – How entrepreneurs can connect with their audience.43:00 – The benefits flying your “freak flag.”44:03 – Jeff’s definition of persuasion.45:22 – How to connect with Jeff.Connect with Jeff Berman:



Company Name: Berman CreativeEmail: Info@bermancreative.comWebsite: Berman CreativeLinkedIn:  Jeff BermanInstagram handle: @wearebermanFind out more about your host, Elizabeth MinerOn Instagram: @ElizabethMinerOfficialInformation about coaching: www.ElizabethMiner.netContact Elizabeth@ElizabethMiner.net



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