365: Win-win Strategies for Brand Partnerships - Contract Negotiation and Building Long-Term Relationships with your Ideal Brand with Kristen Bousquet - a podcast by Megan Porta
from 2022-12-08T09:00
In episode 365, Megan chats to Kristen Bousquet about how food bloggers can successfully work with brands, negotiate win-win contracts and build long-term relationships with their dream company.
Kristen Bousquet is social media expert, a Charlotte-based content creator and influencer coach at Your Soulcialmate with a goal of educating entrepreneurial creators on how to turn their online influence into a profitable, self-sustaining business through her podcast, community FB group, and coaching programs. She wants creators to learn how to be successful digital business owners while keeping the "soul" in "soulcial mediaā€¯. In this episode, she shares invaluable information about how to approach brands for sponsored work, the importance of building an organic relationship and what to look out for when negotiating contracts.
- Essential steps to take before you consider approaching a brand.
- Warm up the brand by engaging with them on social media.
- Pick the time to pitch a brand wisely: are you at a peak with your social media engagement?
- Write your bio with brand work in mind - explain what you do in 10 words or less.
- Why cold-pitching is ineffective.
- Use the anti-pitch method.
- Building an authentic relationship is the best way to open up the possibility of collaboration.
- Make yourself part of the team and other tips to continue building a sustainable relationship.
Connect with Kristen Bousquet
Further episodes of Eat Blog Talk
Further podcasts by Megan Porta
Website of Megan Porta