189: Optimizing Old Blog Content with Chef Dennis Littley - a podcast by Megan Porta

Chef Dennis is a food blogger and chef who loves sharing his restaurant-style recipes. With a lot of content sitting in his archives, Dennis has come up with a strategy for updating and optimizing existing posts.
- Start with Google Analytics and figure out which posts are performing well.
- Come up with a system so updating becomes a habit and somewhat of a mindless task.
- Don't discount using social media and your email list as ways to allow older content to shine.

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