The Power of Pinterest with Pins 4 Profit's Lindsay Shearer - a podcast by Pilothouse

?  Pin Ads 4 the Win! ?   



With 2020 being a year of unpredictability & madness, a surprising contender for traffic & sales in Ecom has consistently shown up in Pinterest Ads!  



As the algorithm continues to mature on Pinterest, we’ve been getting some powerful results that are def turning heads.  



Here’s a snapshot of what we’re seeing:

?  83% of people on Pinterest have made a purchase

?   700M Users & growing on the platform

?   $100K + the average household income of a :us: Pinterest user

?   Crazy :arrow_up: ROAS opportunities on TOF & Retargeting

?   Super :arrow_down: CPMs $.50-$2.50

?   Maturing algorithm  



In the midst of the:

? volatility in both the world & consumer buying behavior

?  unpredictability of almost all ad platforms

?  account shut downs

?  radically changing cross channel ad landscapes  



How are you filling your funnels?  



If you’re looking for another source of consistent high-quality traffic Pinterest has some serious power? !!  



Eric sat down with Lindsay Shearer who has one of the largest & industry-leading ?  Pinterest ad agencies in the world called Pins4Profit and asked a ton of hard questions!  Check out her deep dive into ? Pinterest ad strategy for Ecom brand owners & agencies.  



It’s time to expand your traffic sources!

Further episodes of DTC Podcast

Further podcasts by Pilothouse

Website of Pilothouse