Ep 98: Blume Reframes Puberty with Genius Product Names, Sacred SMS Influencer Gifting - a podcast by Pilothouse

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This week on the podcast, we have Blume co-founder Bunny Ghatrora.  

Blume is a women's skincare and self-care company that is eliminating the shame and embarrassment from puberty and growing up.

Did you know that 60% of women felt their self-esteem plummet through puberty? What used to make young girls feel ashamed is being normalized thanks to companies like Blume.

Here's what you'll hear on the pod: 

? Promoting growth with education 

? Understand what you want to build by working with available products in the market 

? How a steady stream of UGC helps to understand what products your customers want 

? Personifying product goals in product names can improve how customers relate to it 

? SMS - connecting to your customers on a personal level

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